| CONFERENCE RESOURCE GUIDE ADVANTAGES Associations - Exhibitors - Attendees | Association Advantage: Conference Promotion - All Year Long | The Guide was developed and designed as a communications, advertising, revenue and promotional tool for Associations, their Exhibitors and Attendees. It creates new opportunities for: Improved Registration Increased Membership and Publication Sales Developing a New Profit Center Enhancing Your Industry Profile And with direct links to your website and email, your information is always at the user’s fingertips. Connect with your industry partners by creating a business environment that will elevate the conference experience and enhance its value. Build relationships while solidifying industry leadership. Best of all, there’s virtually little or no involvement required of your staff. | | Exhibitor Advantage: A Sales and Marketing Tool for Literally Pennies per Customer | This powerful sales and marketing tool enables Exhibitors to obtain maximum exposure, increase the number of buyers and enhance market share – all for less than the cost of a postage stamp! Exhibitors will connect with buyers as never before. Animation, video, graphics and PDF documents are among the techniques used to “showcase” your valued Exhibitors’ products and services. And a keyword search function enables users to quickly locate any company or items they sell. With “hot” web and email links to each exhibit company, Attendees will have unprecedented and immediate access to industry information in one convenient package…long after the hall has closed. And finally, Exhibitors achieve an important goal…physically placing their message in the hands of every Attendee. | | Attendee Advantage: A Complete Buying & Resource Guide – The “One-Stop-Shop” | Business people are looking for an advantage to assist them in becoming more productive in their industry. And they are looking to their Associations to provide it. They want technology that is sophisticated, practical and easy to use. The Conference Resource Guide is a comprehensive buying and resource directory that assists Attendees in connecting with your Exhibitors to provide the advantages they desire. The Guide, used in day-to-day business operations, will help businesses locate and purchase equipment, merchandise, machinery and supplies…all with ONE product. And your Association’s products, services and conference information are just a click away. The Conference Resource Guide…The “One-Stop-Shop”. | | | | |